Jake Hoffberg – Short Form Financial Copywriting Program 2018 | 2.01 GB
FREE COURSE: Becoming a 6-Figure Freelance Copywriter: In this module, I’ll learn all about the financial niche, who the major publishers are, what types of products and services they sell, and how to find my first client. Module #1: The Ad Clinic: In this module, I’ll learn the nuts and bolts behind writing killer ads that get clicks! PPC and Space Ads are foundational copy formats that every publisher will want me to write. Module #2: Lift Letters: In this module, I’ll learn all about writing Lift Letters. Publishers need 3-5 new emails per week and are ALWAYS looking for new, creative ideas they can send to their list. Module #3: Advertorials: In this module, I’ll learn the art and science behind writing Advertorials. They are KEY to converting cold traffic into new subscribers. and knowing how to write this will make it easy for me to get new clients.
Start Here Start Welcome Module 1: Ad Copy Clinic Start Overview Start Lesson 1: Core Concepts (15:06) Start Lesson 2: Headline Workshop (39:15) Start Lesson 3: Space Ads (27:22) Start Lesson 4: Interview with Mike Morgan Module 2: Lift Letters Start Overview Start Lesson 1: Introduction (14:52) Start Lesson 2: Lift Letter Breakdown (91:58) Start Lesson 3: Interview with Donnie Bryant Module 3: Advertorials Start Overview Start Lesson 1: Introduction (31:13) Start Lesson 2: Finding New Ideas for Advertorials (14:30) Start Lesson 3: How to Write Advertorials (40:31) Start Lesson 4: Interview with Patrick Bove