Eben Pagan – Info Promotion And Product Launch | 1.25 GB
Alignment – The Strategic Key Aligning every part of your marketing campaign – or product launch (which is really an extended marketing campaign) – is key. Find the biggest emotional motivator(s) that you can align your entire campaign around, then connect the best one to the result your product offers, and use it in every key part of your marketing.
Writing An Email That Generates Signups: Subject Line – benefits & curiosity: Opening Sentence – draw reader into your copy: Mini Story – find the element that’s most compelling: Invitation – an opportunity to learn from you directly: What You’ll Learn – keep focused on results & benefits: Live Webinar Registration Page:
Headline – repeat what they’re expecting to see: Description – summarize training, benefits, date, time: Act Now – if there’s legitimate scarcity situation, use it… if not, tell them to sign up now anyway: